- To bring out the creative essence of the young ones and encourage them to read and write to improve their imaginative writing skills and creativity.
- Connect children and their parents from all backgrounds into community participation through arts and literature.
- Increase online participation.
- Showcase Mississauga and its art, culture and heritage to the world through the eyes of the young ones.
Involve, encourage with focus on youth and childrens :
- Participation of the cultural organizations, ethnic organizations, groups, poets and artists of the Mississauga City.
- City’s cultural division’s participation
- Women organizations and mothers and fathers.
- Local businesses.
- Mississauga Library System
- School Boards.
- Media